Juul Wanted to Disrupt Big Tobacco. Instead It Created an Epidemic of Addiction.

In “The Devil’s Playbook,” Lauren Etter tells the story of the rise and fall of the start-up that tried to upend the cigarette industry.In “The Devil’s Playbook,” Lauren Etter tells the story of the rise and fall of the start-up that tried to upend the cigarette industry.Read MoreBooks and Literature, Smoking and Tobacco, Teenagers and Adolescence, Addiction (Psychology), E-Cigarettes, Nicotine, Start-ups, Altria Group Inc, Juul Labs Inc, Bowen, Adam, Monsees, James, Silicon Valley (Calif), The Devil’s Playbook: Big Tobacco, Juul, and the Addiction of a New Generation (Book), Etter, Lauren