As a full time ID responsible for making corporate training assets, I’m consistently seeking ideas for how to incorporate the company [brand] in courses. The following are ways you might consider display an organization’s “personality” to learners.
- Stationary Products
- Company “Gear” and Other Recognizable Objects
- Resources in Various Company Roles
Imagery may feature stationary such as a business card, department newsletter, or paper with letterhead.
Accessories to include items worn by people or characters in the course (desk name plate with familiar leader’s name or cap/hat with the company logo).
Tools and resources can be presented and used or referenced accordingly to learners either directly or indirectly.
A mockup might be presented within an image, like the screen of a visible device (or even an animated GIF)!
Color & Typography
- Color Palette
- Branded Graphics
Consider what the company has identified and claimed as their branding elements, used to create a consistent look (type styles and fonts, colors, graphics, and layouts) and implement these elements in specific parts or repeat throughout the course.
When appropriate, design using the branding rules the company has in place to include things like typography hierarchy, the use of shapes or patterns, or trademarks.
Color can be used to manipulate images for example so that objects display with the company or a settle can be taken to mildly treat an image and give it a tone aligned with branding.
- Public media
- Reports/White Papers
A course might feature to include PR material (video, product/service ads, news clips, interviews, real case studies, employee submissions) or use it as instructional content to be referenced.
Scenario-based learning might consider available feedback and data from employee surveys or behavioral trends to create authentic experiences that have proven common in a particular business area and/or job role.
Familiar & Recognizable People, Places, Objects, & Scenarios
- Common Company Standards
- Setting of Company Headquarter or Other Vital Location(s)
Watermarked media might be presented in video or a printed documents with company name or logo.
Known Policies, Procedures, or Traditions (at company or department level) or “fun facts” about the company or even general facts (or events that are more common to be relatable) that are specific to a job role. Familiar items may also include any internal lingo or references.
Instructions might include visual or audible references learners are likely to recognize (voice of a spokesperson, a headquarters building, or maybe something more abstract like a company practice or tradition).
Stock images that mimic the look of the company: the setting, the people, what the image suggests.
Of course not all these suggestions will be feasible or readily available, so creativity is encouraged! Mock-ups can be created with low cost and free generators online, staff might be recruited for voiceover work (can’t get more authentic than that right?), or maybe stakeholders to have professional photographers on occasions to build an exclusive media collection.
Considerations for ways to put more of an organization’s brand into a developed course.
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